||Baroness Thatcher was forced
to give the members of the British
Airways' Board a good smacking for daring
to mess with the Union Flag.
used her handerchief to cover a gaudy
tailfin on a model aircraft sporting the
new branding. The smacking clearly left
the naughty boys shocked and sore for
they quickly reintroduced the Union Flag.
is the abysmal tailfin graffiti
introduced by BA.
to normal again and looking very British.
|British Institute of Management
||Word "British" removed
became the Institute of Management
An institution set
up in 1974 by the then Board of Trade to promote
professionalism in management practice and to
provide information for its members. In 1992 it
merged with the Institute of Industrial Managers
to form the Institute of
the name of the chocolate-smothered rice
cereal Coco Pops was changed to Choco
Krispies in the UK, there was a
national outcry, mainly because the
well-loved song "I'd rather have a
bowl of Coco Pops" no longer scanned
when re-flowed as "I'd rather have a
bowl of Choco Krispies". A national
poll was held in which just under one
million people voted, with 92% in favour
of a return to Coco Pops... and as a
result Choco Krispies are no more. BBC
thousands of British people voted in the
telephone poll, and Coco Pops were
||More details of the
rebranding of the Royal Mail to Consignia
are provide at Memorable
Images 62. Here is a
picture of the logo just in case you
blinked before it disappeared again.
Another attempt to kill tradition and
take the Royal out of Britain.
|General Electric Company of England
||GEC bought English Electric and
Associated Electrical Industries. Eventually, it
rebranded as "Marconi" having converted
from being a huge electrical conglomerate to
being a telecommunications company. The share
price ultimately took a massive dive leaving the
comapny almost valueless.
to make your mouth water"
The last packets of
Opal Fruits sweets are disappearing from the
shelves of British shops forever.
they have been discontinued, but because the
manufacturers, Mars, have decided the sweets
should be called the same name in Britain as they
are in the rest of the world, Starburst.
is not the first famous British brand name that
Mars has axed in favour of a more internationally
became the less athletic-sounding Snickers a few
years ago. The changes are part of a trend
towards what has been called global branding.
tried to sell digital set-top boxes to
promote its terrestrially broadcast
introduced the famous monkey as an
advertising tool. Eventualy, the moneys
were trading on ebay for more money that
the set-top boxes.
|Oil of Ulay
|BBC drops globe in
multicultural rebranding exercise
|BC1 is scrapping
the globe motif that has been a part of
its identify for nearly 40 years in
favour of a multicultural array of
dancing figures in a bid to be more
new BBC1 idents, designed by the
award-winning brand expert Martin
Lambie-Nairn, will feature black, Asian
and disabled actors and dancers alongside
white Britons in contemporary settings.
But the new branding is
bound to fuel accusations of excessive
political correctness at the BBC, coming
just weeks after its chairman, Gavyn
Davies, caused a storm of protest when he
accused "southern, white and middle
class" viewers of attempting to
"hijack" the corporation.
Lorraine Heggessey, the
controller of BBC1, said the £700,000
campaign would reflect more accurately
the diversity of modern Britain.
Cif - the
recent incarnation of Jif - heralded a
revolution in the Household Care market
when it was launched under the name Jif
Cream in 1974. Since then, the brand has
continued to lead its category in
innovation, breaking new ground with
products such as the mousse range and,
more recently, its active spray and
bring on rebranding as the solution:
Cellnet becomes 02, Norweb Communications
becomes "Your Communications",
Energis becomes "Chelys",
Scottel becomes "Thus",
Freeserve to become "Wanadoo",
One2One becomes "T-Mobile".