|A lesson about cultural destruction
Office and Government should have learned from
the Coco Pops experiment in which Coco Pops were
renamed Choco Krispies and then changed back
seem that anything with the name
"Royal" in it, or "British"
in it must be challenged.
national may have hav ethe last laugh, but it
hasn't been so funny because we have had to pay
for this stupidity.
Consignia - goodbye Royal Mail (9 January 2001)
Royal Mail - goodbye Consignia 13 June 2002
rebranding as Royal Mail
So does this mean that the Consignia rebranding
was a failure?
The decision to rename The Post Office to
Consignia was taken in relation to the switch to
plc status, the market place, strategy, and the
organisation at that time. But we have been
unable to deliver the strategy that the name
change was designed to support and the
marketplace is now very different. The decision
to change the name to Royal Mail Group is just
one example of the ways this business is
refocusing on delivering a better business for
our people and better service for our customers,
whilst aiming to get back in to profit.
gets the sack
Postman Pat: Waving goodbye
to the Royal Mail
services of the popular TV character Postman Pat
are no longer required by the organisation whose
good name he did so much to promote.
Royal Mail says it has dumped the cheery delivery
man because he no longer fits in with the
company's "corporate image."
postal workers' union has described the decision
as a disgrace, saying Postman Pat stood for
everything good about postmen.
Royal Mail has used Pat and his faithful black
and white cat,
|Jess, for public relations work
since he first started his round in the fictional
village of Greendale during the 1980s.
adventures and misadventures with the local
townsfolk, turned this postman and his trusty van
into one of Britain's much loved children's
was very popular with children and his friendly
manner and community spirit made him a good image
for postal workers," said a spokeswoman for
she said the organisation had decided it was now
time to cut links with the character.
a recent review, we think the best way we can
make use of the thousands of our people eager to
volunteer their time and skills is through a
schools' programme to improve literacy.
of this new focus we have taken the difficult
decision to end the volunteering of our people to
dress as Postman Pat."
|The Pillar Box by Katherine
Mansfield 1888 - 1923
|The pillar box is fat and red,
The pillar box is high;
It has the flattest sort of head
And not a not or eye,
But just one open nigger mouth
That grins when I go by.
The pillar box is
And hungry all the day;
Although it doesn't make a sound,
Folks know what it wants to say,
"Give me some letter sandwiches
To pass the time away."
|"A postage stamp I like to eat
Or gummy letterette."
I see the people on the street,
If it is fine or wet,
Give something to the greedy thing;
They never quite forget.
The pillar box is quite a friend
When Father goes away;
My Mother has such lots to send,
Far letters every day,
And so I drop them in its mouth
When I do out to play.
Memorable Images 63
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