In the 1930s, for those who
could afford a week's holiday, the seaside
beckoned, and holiday camps dotted the coast -
about a hundred by the end of the decade. The
biggest, run by Butlins, opened in Skegness in
1936 and Clacton-on-Sea in 1938. Each chalet had
its own electricity and cold running water, and
entertainment was provided whatever the waether.
Billy Butlin had built up a string of amusement
sites, including, in 1928, the first Dodgem cars
true intent is for all your delight"